Case Study/ generic analysis

Grazia magazine analysis

Grazia magazine is a womenswear magazine that originated in Italy with international editions printed in over 10 countries. 

Masthead - As this is a fashion issue, the masthead font is similar to those of high end fashion brands.

Puff - details what is featured in the magazine and gives the reader a 'sneak-pea' of what is inside.

Coverlines: relative to the target audience, women in their mid 25s-40s 

Has some true story articles inside but is presented in a more sophisticated manner. Shows ABC1 demographic

Barcode - convention of magazines

Take a break analysis

Typography of the title is unique to the magazine and used on every cover which creates a sense of brand identity.  Also the use of the colours pink, yellow and blue on all the covers also help to create brand identity.

The cover star isn't a well known celebrity meaning it is more relatable to the audience. She represents the magazine's demographic of 25 to 40 year olds.

The bold colour palette draws the attention of potential readers and highlights the sensational headlines.

All stories featured are true, real life stories, so the reader would be more likely to relate some of the stories to their own life. 

Chinese horoscopes are popular amongst the target demographic age, so featuring them in the magazine would attract more readers.

This particular image doesn't show a barcode as it was taken from the website, however all their issues do have a barcode which is a convention of a magazine.

Happiful uses a mixture of celebrities and ordinary people so the audience are still able to identify with the people featured on the magazine.

Typeface is unique to the magazine, creating brand identity, even though each cover has a different colour scheme.

Happiful focuses on mental health and wellbeing which is prevalent for the target audience. It doesn't use sensational headlines like Take a break does.